Soccial Manifesto

Introduction

Do you remember what first made you fall in love with a social network? Didn’t it have something to do with finding people you hadn't seen in a long time, sharing interests and all that gone community spirit?

Social networks have been very important in many factors, but they have also failed profoundly in others. The practice of making more relevant what has more comments or likes is probably one of the crassest mistakes, for ignoring the principle that people are usually more driven to comment on what makes them angry than on what they really like, and the sums of likes end up saying very little about the quality of the content for each individual person.

We are from that Internet age where the concept, by itself, meant sharing. The era of forums, of people who created information just out of passion and/or motivation to know that it would be useful to others, often even anonymously. From the days of IRC, where people talked with people, the physical aspect was not the first point of contact and interest, it was all about intellectual attraction, shared interests and curiosity.

There are a lot of positive things in the modern concept of the Internet, however, the negatives are very obvious. Where used to be just navigation, now there are 4 pop-ups before you even understand what the website is or what the application does. There are 3 or 4 promotional offers and all the brands present trying to get your attention. The games are no longer a game, they are a casino where goals are achieved only and exclusively by paying. We understand that everyone has to make money, but we also believe that exchanging users harmony for more profit is a betrayal for them. It's not that you shouldn't or can't have advertising or micro-transactions, but we believe that services should focus more on the balance between this relentless quest to increase profits and the safety, tranquility and well-being of their users.

This totally sounds like a novice entrepreneur's talk, who still has that sparkle in his eyes given by the illusion of what the real world of business is like. But for us, Soccial is not a business: it is a life project, and it is very far from having the main objective of getting rich, or even less, fame. Any kind of profit from Soccial has to be a consequence of what we provide to people. This is a promise!

Inspiration and happiness as concept and mission

Our mission is simple and straightforward: to make people happier. However, we do not intend to create any kind of concept of happiness, and this is very important, as our role was limited to creating a set of features that help each person to explore, create and find their own happy concept. And when we talk about happiness, without leaving the dream part, our main focus is on effective happiness, the one we achieve with what we can start or do now, in this moment, regardless of where we are or our resources.

And it will always be important to mention that Soccial is not one more social network that wants to tie people to digital media. The idea is to keep each one of us more connected to everything around us, and to inspire and help generate more opportunities to bring people together, in real life, with whom they love and share interests with. Is there a better social network than the one that surrounds us with real friends?

The product - technology and harmony in navigation

We are passionate about business and entrepreneurship, but we are even more passionate about good technological products, true innovation, applicability and businesses that are clearly and sincerely people-focused.

At Soccial, every product we create has to be so much more than the technology itself. It has to be something that people are passionate about, something that creates real usefulness, effective inspiration and consequent happiness. For this we use several user experience principles, such as:

Simplicity - everything has to be the simplest and the less tiring as possible.
Standard in navigation - we know that we have a lot of features, however, they all have very similar interfaces and many logics of colors, shapes and usage that create a standard that facilitates the entire adoption process. Once you learn to use one of the features, you know the basic logic of organization and use of all the others!
Harmony and pleasure in use - when you do an action you have to naturally feel what will happen next and both the transition and the way all elements are presented have to create a feeling of harmony in the user. Even the simple act of clicking or tapping has to be pleasurable!
The technology - the main technology is Web 3.0, the Semantic Web, but Soccial is not its technology, it's all the features that were created to support our concept and mission.

Talents

We love all of our concepts and features, but if the semantic search is the brain, talents are the heart of Soccial.

We all have talents, whether true skills, hobbies or just passions! At Soccial we want that a real talent never remains anonymous or that people aren’t afraid to invest some time to focus on what they really love! We also want to create countless opportunities for all talented people around the world. We have the highest expectations for this feature and we can't wait to see how people will take advantage of it.

The concept of talent at Soccial must mean:

Seeing that unknown plastic artist, without great capacity for mass communication, but who makes some simple shares and the community discovers him, makes his talent grow and the well-deserved orders begin to pour in, allowing him to live off his talent;
Never again miss an article written, wherever it may be, by that journalist who inspires so much with what he writes;
See the elder man, with little schooling, but with an unbelievable ability to narrate and recite poetry, be discovered and invited to show his art on stages;
See the young dancer find and connect with talent in his field, to guide, inspire and make him a true talent in the future;
See the rock drummer finally find the band that fulfills his talent and musical line;
See the sportsman, the professional E-Sports athlete, the ethical hacker, the classical dancer, or the photographer, all talents finding how to share experiences, passions and knowledge with.
And much, so much more...

And finally, if Soccial has to mean happiness and achievement is one of the key factors, then our talents have to mean the first step towards achievement.

The business

For Soccial to be viable, of course it also has to be a business. But our focus is on people, not brands, and that's okay, because if we create an exciting and inspiring concept, we'll attract more and more users and brands want to be where people are.

It should be noted that Soccial does not intend to accept advertising, ever! We know that creating a service of this size without ads and without significant initial investment was and still is a great challenge, but we have already accepted it and have given everything of us to fulfill it!

In Soccial there are 4 main aggregates:

People;
Talents and creators;
Businesses, whether individuals or companies/brands;
Social Impact Organizations.

We know that the advertising-based model is much more attractive in terms of profit, because it’s the tradespeople who bear all the error in the process. However, we chose to use a flat rate business model for brands. We chose this model for a very simple reason, it is the only way to guarantee users that we always show them the best possible suggestions. It’s with this foundation of trust that we plan to generate in the users that we intend to create a growth model that allows us to compete with typical advertising models. Is it harder? For sure, but it’s much more passionate!

Although we aim not to charge commissions to businesses on the platform, in the future, for the viability and growth of the project, we may have to apply that model - but always with very low margins. Overall, much of the inspiration is free, but in many cases it is found in some product or service from the brands on Soccial. It is important that the relationship between all agents on Soccial is fair, for everyone.

Social Impact, on the concept core!

At this early stage we won’t be able to offer much help to Social Impact Organizations. However, we chose to integrate all the concepts and features that can help them, over time, to create even more positive impact, totally free, of course!

For us, Social Impact is a feature, it's at the core of the system, it's an integral part, it’s more of who we are, and no concept of happiness can make sense without a way to try to facilitate the immense, important and inspiring work of all the volunteers across the world.

And we leave here a little confession. We have the desire of, whenever we need to do marketing campaigns, we create a dual application between campaign goals and generate some kind of social impact. With creativity it will be possible to create efficient campaigns with this system. It's a dream we can't wait to make come true!

Collaboration concept

Collaboration is probably our most important feature. We dared to create a system of this dimension, counting that we would be able to attract the strength of the whole community and to captivate people to want to captivate other people naturally. To make this work, we created a powerful collaboration and “gamification” engine where everyone can collaborate on almost any detail of the platform and receive the well-deserved praise of the community as a whole.

And we call it “collaborators” and not “contributors” because we want people to do everything in community. We want people to get to know each other and start to share interests after connecting with a simple common factor and realizing that they share many more particularities. We want to see 3 or 4 people customize their village page and make it the most beautiful and organized in the entire Soccial. We want to see people from the neighboring village get into the healthy competition of “who has better to show”. We want to see people from the other side of the world falling in love with these 2 beautiful villages that appear in absolutely no itinerary. We want to see friendships, partnerships, even love stories be born, why not? We want to see people generating happiness in each other.

At Soccial, we always want people not only to feel that they belong to this community, but to feel that this community belongs to them, it belongs to all of us. We want you to feel that each victory of ours is also a victory for the whole community in the same way that we'll celebrate each success of our users.

Do we want to be everything?!

Anyone who looks at Soccial without understanding the concept we want to create can get the feeling that we want to be everything. But far from it, Soccial is, at its core, a search engine or an aggregator of inspiration. Although Soccial seems to have a lot of features, during its use and thanks to all of our tidy, clean and visual harmony principles, you never feel the amount of functionalities, only possisbilities. It's all so simple!

Basically, we created a powerful semantic search technology, defined our mission and the way we wanted to apply that technology – the mission to make people happier. With this, and taking into account the entire base of our system, we created a set of integrated and carefully chosen features based on 3 key pillars of happiness - time, leisure and self-fulfillment.

We didn't focus on niches or a specific audience, which is always the simplest and most advisable way to start a project, because we want to see a concept be born with the potential to create opportunities for everyone, no matter where, no matter who, no matter with what, as long as it's legal, ethical, and doesn't have the potential to actually harm other people. Soccial is not a “niche” concept, but it can help brands easily find their niche. Soccial is also a concept with great potential to, with our technologies and features, see our communities generating millions of efficient, valid and passionate niches.

Conclusion

Conclusion?! This is just the beginning. The conclusion of this story will only happen when we fulfill our mission - to make everyone in the world at least a little bit happier! ;)

Here’s our invitation for you to be part of the Soccial. This whole concept will only make sense if we manage to captivate people to generate and feed passions in each other. See you soon...

Manifesto

Introduction

Inspiration and happiness as concept and mission

The product - technology and harmony in navigation

Talents

The business

Social Impact, on the concept core!

Collaboration concept

Do we want to be everything?!

Conclusion

Our Values

Roadmap

It’s always about Kindness

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